After three and a half years at Nexenta, I joined another storage software company, an early stage start up. It was all very exciting and seemed like an amazing opportunity for me to share my software-defined storage skills and knowledge to help customers be successful and grow the company. Unfortunately, after four months I parted ways due to several factors.
At first, I was really impressed with the work the engineering team had done to build a software-defined storage (SDS) product with such intentionality. However, there were several factors that I began to question:
- It’s still hard to convince customers to change from old habits to SDS.
Software Defined Storage isn’t the new buzz word it once was. Companies can find it a difficult paradigm to accept when it’s compared to appliance-based storage. Humans don’t like change, even if it’s a good kind of change. So it takes a lot of effort by a sales team to help bridge that gap of doubt. Customers want to see demo’s, proof of concepts (POCs), technical deep dives, customer references, the list goes on and on. And it’s all reasonable. When faced with something different and new, many customers want to be thorough to ensure that you’re making the right choice. Nexenta is the leader is SDS, with a 6000+ customers deployments that run their products. Any new customer can have the confidence that they aren’t the only person on the planet running SDS- and that they were in fact choosing the right solution as many enterprises are making the switch.