Software. Defined. Everything. The Next Big Thing.

100% Software. Total Freedom. All Love.

By Tarkan Maner, CEO Nexenta Systems
@tarkanmaner, #nexenta, #OpenSDx

Every day at Nexenta we start the day energized and pumped up because we are part of a true revolution – The Next Big Thing – the Software Defined Everything revolution. It’s going to fundamentally change enterprise computing, as we know it today – and tomorrow.

Our team has been blessed working with some of the most innovative companies in the past 25 years; from E-commerce to E-business, On-Demand computing to Enterprise Infrastructure Management and Thin Computing to Cloud Computing. We have been blessed working with some of the most innovative people around, including leading innovators, entrepreneurs and business and technology leaders with truly innovative ideas. So many ideas and technologies have come to pass but only a few have truly been disruptive: E-commerce, social media, virtualization, and cloud computing to count a few. Having watched and experienced the success and failure of countless companies and technologies, we can say with 100% confidence that the Software Defined Everything trend is real. It’s disruptive. It’s now. It’s changing everything.

Over the past few years I kept hearing about Nexenta. Especially over the past 12 months when our field folks were always talking about Software Defined Storage-driven Infrastructures and Enterprises. We were a bit skeptical at first. We were working with our customers and partners on big data, mobility and virtualization projects, and there was a big buzz around becoming a Software Defined enterprise. We quickly realized that the big inhibitor to all of this innovation was the high cost of information management and storage. It was simply too expensive and customers were locked into rigid and chaotic infrastructure systems, trapped around onerous long-lasting vendor contracts. Customers wanted flexible and open alternatives to the old school hardware vendors, who were holding them hostage by design with proprietary solutions developed with the single-dimensional IT vision of the 90s.

Finally, I met with the Nexenta team and was amazed by their story. The company has passionate customers worldwide across many verticals and engaged partners; from the largest players in the Western world to smallest partners in the developing world, along with unbelievably well-designed IP. We have come to realize that Software Defined Everything is The Next Big Thing and Nexenta has built a solid Global Leadership in Software Defined Storage. I joined the company as the CEO and most importantly as a humble servant for our customers who have been craving this game-changing solution for decades. We have over 5,000 customers, hundreds of partners and almost an Exabyte of storage under management. Nexenta has a start-up soul that comes through in its innovative products – like NexentaEdge for Object Storage Management and Nexenta Fusion, the only true and open single pane of glass Orchestration solution for any storage sub-system, hardware or software; it is your Nexenta Glass to your storage infrastructure.

After being with Nexenta over the past six months and talking with hundreds of customers, partners, investors, analysts and experts, I am more convinced than ever before that Software Defined Everything is the future. Its open and innovative solutions are what’s needed to deal with today’s big trends around social media, mobility, Internet of Things, Big Data, and cloud computing, and bring TCO of computing to the lowest levels we have ever seen. What we have seen has proven that Software Defined Everything is more than a buzz-word. It’s what’s needed to deliver a true Software Defined Storage platform, to build a true Software Defined Data Center, to support delivery of a true Software Defined Infrastructure, and achieve the Software Defined Enterprise end game – through a complete and open Software Defined Everything vision; which we simply call #OpenSDx.

VMware, Citrix, Microsoft and others have successfully liberated “Compute” over the past decade. Virtualizing infrastructures planted the undeniable seed for today’s cloud computing frenzy. That revolution led Amazon, Google, Facebook, Twitter and many leading public cloud service providers around the world to prove cloud computing cannot be economically viable unless these service providers have completely open and disruptive Software Defined Infrastructures to service their own customers. From their rightful “selfish” innovation to out-innovate each other came more innovation from countless developers and innovators who were finished with the dictatorships of the overall IT industry. Countless open source projects, including OpenStack and CloudStack, opened the way for enterprises to prove that they can Amazon-ize themselves in much more innovative and cost-effective ways. They learned fast that “Goliath” service providers like Amazon also crave long-lasting and onerous contracts – just like the old-school system vendors of the 90s with the similar shackles of punitive and locked-in contracts with little room for innovation and collaboration. And the divine comedy continues. Or does it?

We, the free people of innovation and collaboration, see the Year 2014, the Year of the Horse in Chinese Zodiac, as the “breakthrough” and “improvement” year for The Next Big Thing. Software Defined Everything, especially its critical ingredient of Software Defined Storage, is real. This year, we expect several more Fortune 1000 enterprises to become liberated and Software Defined in some shape or form. This collaborative and open revolution for liberation will result in greater agility, interoperability, faster speed to market, improved risk management, new opportunities for innovation and, most importantly, achieving all of this at TCO levels we have never seen before. So, maybe the divine comedy stops here and turns into divine innovation and collaboration by those who seek true Freedom via The Next Big Thing.

At Nexenta, we move fast. We listen. We rationalize. We deliver with open innovation and collaboration with our customers and partners. We believe we have the best team in the industry. We have the most innovative solutions with tens of patents and awards under our brand – and ALL built on an unashamed Open Source vision. We are committed to bringing Software Defined solutions for the enterprise to our customers and partners. We are now crossing that exciting chasm from a small start up to becoming a fast-growing world-class enterprise company. If the last six months are any indication, the next phase of Nexenta will be simply AMAZING!

Keep your eyes on Nexenta and our open, independent, free and friendly Software Defined Storage vision – it’s the first step towards The Next Big Thing.

Nexenta. 100% Software. Total Freedom. All Love.


Nexenta is the global leader is Software-defined Storage.

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Posted in Corporate
One comment on “Software. Defined. Everything. The Next Big Thing.
  1. Reblogged this on Small Business Network Solutions Houston, Texas (832) 800-3550 and commented:
    I haven’t been this excited about technology since I installed my first Linux distro eleven years ago…

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